Aplicando Lean Startup en las empresas
Toda empresa debería tener un equipo de intraemprendimiento. No importa la etapa o industria en la que se encuentre, alguien debe ser capaz de innovar. Puede que hayas escuchado la palabra “intraemprendimiento” pero nunca hayas pensado en incorporarlo en tu empresa ya que realmente no sabes lo que significa.
El intraemprendimiento es actuar como un emprendedor dentro de una empresa para generar proyectos innovadores. Puedes ser un intraemprendedor sin crear tu propia startup, ya que la cualidad principal de un intraemprendedor es que siente que la empresa para la que trabaja es suya.
Steve Ballmer, multimillonario, es un gran ejemplo de un intraemprendedor. Comenzó como uno de los primeros empleados de Microsoft y se mantuvo leal a la empresa durante años generando proyectos innovadores, hasta que ganó una parte de las acciones de la empresa.
Es necesario implementar el intraemprendimiento ya que todas las startups necesitan de la innovación para sobrevivir y mantener vivo el espíritu de seguir creciendo. Sin embargo, muchas empresas dejan que la innovación pase a un segundo plano.
Debes recordar que las startups necesitan colaboradores que estén dispuestos a mejorar sus habilidades por medio de la innovación, creando un proyecto nuevo o un spin off para hacer crecer el negocio o enfocarlo a un ambiente digital.
Para que puedan nacer ideas innovadoras en la organización es importante darles un espacio y herramientas a tus colaboradores para que desarrollen proyectos de valor. Para desarrollar estas ideas podemos apoyarnos de la metodología Lean Startup.
¿Qué es Lean Startup?
Esta metodología se creó en el año 2011 por el autor y empresario Eric Ries, y tiene como objetivo aumentar las probabilidades de éxito de un negocio acortando el tiempo entre el lanzamiento de la startup y el éxito de su primer producto por medio de experimentos rápidos y pequeños. A través de ello, las nuevas empresas pueden evaluar qué quieren sus clientes para adaptarse a su mercado, ahorrando tiempo y dinero.
Hoy en día es muy común oír sobre Lean Startup en el ámbito empresarial, ya que ayuda a que las empresas que inician en el rumbo de las startups tengan probabilidades mínimas de fracaso.
¿Qué debo saber antes de aprender esta metodología?
Tu mejor aliado serán las hipótesis
Omite el tradicional paso de realizar un plan de negocios donde tengas toda la información detallada. Claro que es importante, sin embargo, en lugar de que tus colaboradores realicen este paso, pueden aprovechar su tiempo en establecer hipótesis y probarlas para definir las suposiciones en un lienzo de modelo de negocio. Déjalos probar con nuevos proyectos.
Tu cliente debe tener acceso al producto
Es sumamente importante conocer las necesidades y gustos de tus clientes, sin ello, no les darás el producto / servicio que realmente necesitan. Para hacerlo, puedes empezar recopilando comentarios y así identificar qué puntos debes mejorar, qué les gusta y qué no. Luego, haz que lo prueben.
No hay nada mejor que ver a tu cliente usando tu producto por primera vez. Solo así sabrás exactamente qué mejoras hacer. Y por supuesto, no olvides tomar nota de todo lo que observes.
Sé ágil
De nada sirve tener todas las herramientas si tu equipo no es capaz de desarrollar soluciones ágiles ante los cambios.
Si le presentas tu proyecto al cliente y notas que deben hacerse actualizaciones, tu equipo debe trabajar en conjunto para presentar un mejor producto. Para ello, debes iterar rápido, sin incluir procesos largos y costosos que solo ocasionan que el proyecto se retrase. Una de las mayores ventajas que tienen las startups es que son flexibles y se adaptan mucho más fácil y rápido que una empresa tradicional. Sácale provecho a esta ventaja respondiendo las necesidades de tus clientes.
Lee The Lean Startup
Para saber todo sobre esta metodología, qué mejor que leer The Lean Startup, el libro escrito por Eric Ries. Es la guía más completa que encontrarás para implementar este enfoque en tu organización. Además, sigue a Lean Startup en línea y aprovecha los recursos disponibles que ofrece en su sitio web, en el blog de Eric Ries y el sitio web de Lean Startup Circle.
¿Por qué implementar Lean Startup?
Ries, el creador de Lean Startup, notó que las empresas que se dedicaban horas a crear un producto final fracasaban. Por ello, implementar esta metodología te ayudará a probar pequeños proyectos por medio de la iteración en base a los comentarios de los clientes.
La idea de esta metodología es realizar experimentos que ayuden a descubrir qué idea es realmente necesaria para sus clientes, y hay muchas formas en las que implementarla puede ayudar a tu startup.
1. Valida tu idea de forma rápida y económica: En lugar de dedicarle mucho tiempo a un producto que tal vez no tenga éxito, crea un MVP y pruébalo con tus clientes potenciales para saber si funcionará o no.
2. Ahorra tiempo y dinero: Muchas empresas desperdician tiempo y dinero realizando investigaciones, y al final descubren que su producto no tendrá resultados. Para evitar esto, pruébalo con tus clientes y así identificarás si tendrá éxito desde un inicio.
3. Concéntrate en lo que importa: Al ser una nueva empresa es normal preocuparse por todo, sin embargo, tal vez le estés dando mucha importancia a algo que a tus clientes no les importa realmente. Pide comentarios para asegurarte que estés creando un producto que los usuarios realmente deseen.
Esta herramienta es muy valiosa si la empresa en la que te encuentras es nueva, y te ayudará a estar un paso más cerca del éxito, evitando invertir una gran cantidad de tiempo y dinero tratando de descubrir lo que los clientes realmente necesitan.
Recuerda que nunca es demasiado tarde para empezar a innovar.
¡SÉ EL COLABORADOR QUE TODA STARTUP NECESITA!
Aprende cómo implementar esta metodología ágil en una organización desarrollando un producto mínimo viable con nuestro Programa de Lean Startup Professional y cumple las necesidades de tus clientes.
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